Who we Serve

Geriatric Care Managers

Be essential to
more families.

We want you to help more families so we can help them with you.
That's why we're creating Worthright Care.

Learn how we help care professionals

We founded Worthright to help more families pay for the things they want and need during their later years. In 2020, we realized that helping families find and work with you was a central part of our mission.

Navigating myriad  senior-care options is something you know best. Worthright raises your profile on the web so families in your area can more easily find and work with you. Our listing pages are designed to rank at the top of Google when a family searches for care near you; and our suite of tools allows you easily assess, and qualify families without spending your precious time or energy on the phone or at a meeting.

Paying for the best care is a growing problem.
According to AARP, 76% percent of adults want to stay in their home as they age, yet only 13% can currently afford to do so. Finding untapped money for a family can change the trajectory of their lives.
Living a full life is a right.
Older adults shouldn’t be forced to sacrifice their life for their lifestyle. Increasingly, seniors and their caregivers are opting out of positive lifestyle choices because they’re afraid they can’t afford them. Removing this stress for families can have an enormously positive impact, and you can be a part of it.
A Growing Trend.
More and more families are turning to existing and un-tapped life insurance assets to help fund lifestyle choices and private long-term care. More than $4B has been used for these purposes over the past 3 years.

Affordability is no longer a concern

66% of older adults own assets that could be used to fund large portions of their care; and you can help them unlock that.

Learn How