January 5, 2022
Like many companies in and around the senior care space - we founded Worthright after a deep, personal experience trying to do one critical thing: find the money to pay for a high quality of life for our parents.
The biggest lesson I learned here was that no one tells you what to do, and they certainly don't help you turn over every stone during your journey. While I didn't have confidence in caring for my mom, I knew how to find money and look at assets in different, creative ways. This has become core to what Worthright is today.
With only 11% of older adults holding an active Long Term Care policy today; it leaves the 89% of families with very few options. Of course, some families can afford the highest quality of private-pay care without a problem - but those are few and far between. While many of the families who make up that 89% aren't confident in their ability to afford a high quality of care, the reality is they can.
Offering financial solutions to families will drive results in three critical areas:
Our process is simple
According to a Harvard Study done in 2018, 73% of older adults (80+ years old) own a home with no mortgage. Additionally, the National Association of Insurance Commissioners cites 65% of all older adults holding an active life insurance policy.
That means many families own a home with no mortgage, possess hard, or illiquid assets, but lack the monthly income or cash-flow to fund the level of care they desire or that may be required.
Worthright looks at a family's hard assets, as well as their overall financial situation and helps them qualify for financial solutions that provide the money to pay for a high quality of life and care for their loved ones.
We've designed a simple, straight-forward financial assistance program to fit within your workflow and help you achieve your business goals. We build custom solutions requiring minimal launch effort or disruption to your core business; and work hand in hand to ensure the right messaging, customer interactions and touch-points are set up.
We'd love to partner with you and help families together. Please reach out and let's start a conversation.